Prevention Link

Our challenge was to develop cross demographic messaging for audiences that span across race, age and location. Branding and marketing that speaks to Diabetes and Sickle Cell Disease have different pain points that move people to engagement.

Our goal was to create digital marketing, brand identity (logo), presentation, website support graphics, brand collateral, social media support for different demographics for the Prince George's County Health Department.

Conduct UX Research and Marketing Research to determine their key pain points, points of acceptance and what previous successful campaigns look like. Using Adobe CS products to develop graphics.